Since we started in 2001 the internet has evolved into much more than just a host of web sites as it became an excellent means to deliver more information to a targeted audience at significantly less cost than through traditional advertising means. With this evolution the first FocusOn digital publication was launched in 2001 targeted to aggregate producers across North America.
The FocusOn Aggregates “E-Mag” was unique and did not include hard sell advertisements pushing products or services. Instead, professional writers worked in conjunction with the suppliers to the aggregate industry to provide a collection of detailed reviews that would provide the reader with concise features and benefits of the product or service. The format was a success. FocusOn Aggregates circulation numbers rapidly grew and eventually more than 20,000 aggregate producers had signed up to receive the publication by email.
Expansion was inevitable and in 2005 a new company, The FocusOn Group Inc. was formed.
The mandate of the new company was clear: Build on the successes of FocusOn Aggregates and ensure that continuous enhancements are made to the publications to meet changing online technology. With new technology and constant changes in how digital material is found, treated and viewed online, The Focus On Group has ongoing investments to ensure their publications are comprised of the most current cutting edge features.
Since 2005, three additional digital publications were launched using a similar format to FocusOn Aggregates. Today the FocusOn Group digital publication portfolio includes:
